Pinterest is not your SEO Social Silver Bullet

During Carol McManus‘ LinkedIn Lady show last Friday, I asked Carol and Ken Herron their thoughts about Social Media Examiner’s research showing roughly twenty percent of small business use photo sharing sites. Ken immediately tweeted: “I interpret that as #SMBs NOT yet taking full advantage of “visual marketing” (see: @teresafritschi http://pinterest.com/teresafritschi/all-that-i-need-passion/).” and “It’s all about where YOUR customers hang out, AND there can […]

Search Engine Advertising Works

PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can […]

What’s your purpose?

Ask someone what they think the word ‘inspire’ means and you’ll get a wide range of answers. For me, it’s what makes you want to get up in the morning. It’s what makes you want to go that extra mile just to complete the project to please your boss. I know it sounds cliche, but […]