Many small business owners I’ve come across are either too busy for social media or do not fully understand how to leverage the resourcefulness of Facebook, Twitter, Pinterest, et al. As a result, the responsibility is passed on to an intern or a specialist (secretary or receptionist). While I understand that it can be difficult […]
Yesterday made for an an interesting day for Facebook. First, technical glitches delayed the start of Facebook’s trading by half an hour and then the company didn’t perform as well as expected in the stock market as it closed at $38.23, a 23 cent uptick and an increase of six-tenths of one percent. I believe […]
I attended Imagine RIT: Innovation and Creativity Festival, a campus-wide event that showcases the innovative and creative spirit of Rochester Institute of Technology students, faculty and staff. More than 30,000 people were in attendance to see the various exhibitions, demonstrations and live performances – at times, there were so many simultaneous displays, it was actually […]
During Carol McManus‘ LinkedIn Lady show last Friday, I asked Carol and Ken Herron their thoughts about Social Media Examiner’s research showing roughly twenty percent of small business use photo sharing sites. Ken immediately tweeted: “I interpret that as #SMBs NOT yet taking full advantage of “visual marketing” (see: @teresafritschi http://pinterest.com/teresafritschi/all-that-i-need-passion/).” and “It’s all about where YOUR customers hang out, AND there can […]
PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can […]