The million dollar question small business owners in start-up mode continuously ask: what social media channel(s) should my business be on? There are many different options, including Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. There is no right answer; however, there is one rule to follow: don’t let this decision overwhelm you. Oftentimes, I see […]
During Carol McManus‘ LinkedIn Lady show last Friday, I asked Carol and Ken Herron their thoughts about Social Media Examiner’s research showing roughly twenty percent of small business use photo sharing sites. Ken immediately tweeted: “I interpret that as #SMBs NOT yet taking full advantage of “visual marketing” (see: @teresafritschi http://pinterest.com/teresafritschi/all-that-i-need-passion/).” and “It’s all about where YOUR customers hang out, AND there can […]