Knowing and Communicating your Brand – Vital to Success

Frequently, when I ask newly minted business small business owners what they do, I’m left wishing I didn’t even ask in the first place. But once I remember I was once a new business owner, I cut them some slack. When I first started my business, Synergetic Business Solutions (SBS), several years ago, I thought we […]

Five Effective Social Media Strategies for Small Businesses

Many small business owners I’ve come across are either too busy for social media or do not fully understand how to leverage the resourcefulness of Facebook, Twitter, Pinterest, et al.  As a result, the responsibility is passed on to an intern or a specialist (secretary or receptionist). While I understand that it can be difficult […]