Making a powerful, positive impact in 140 characters or less: Why I love Twitter!

I attended Imagine RIT: Innovation and Creativity Festival, a campus-wide event that showcases the innovative and creative spirit of Rochester Institute of Technology students, faculty and staff. More than 30,000 people were in attendance to see the various exhibitions, demonstrations and live performances – at times, there were so many simultaneous displays, it was actually […]

Search Engine Advertising Works

PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can […]