LinkedIn Lady Show Guest Appearance: Streamline Small Business with Social Media

Last Wednesday I had the privilege of being on the LinkedIn Lady radio show. While regular host Carol McManus (@linkedinlady) was away at a conference, a friend and former colleague, Ken Herron (@KenHerron), was the guest host. I couldn’t turn down Ken’s request that I be his special guest on the show. Ken and I talked in lengths about how small businesses need to incorporate social media as part of their…

GM Pulling Ads from Facebook: Implications

Yesterday made for an an interesting day for Facebook. First, technical glitches delayed the start of Facebook’s trading by half an hour and then the company didn’t perform as well as expected in the stock market as it closed at $38.23, a 23 cent uptick and an increase of six-tenths of one percent. I believe the reason the stock did not perform up to expectations is deeply entwined within investors’…

Search Engine Advertising Works

PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can be tailored based on keywords, and  ads can drive immediate action. Another advantage is that…