Social Media for Small Business in Start-up Mode

The million dollar question small business owners in start-up mode continuously ask: what social media channel(s) should my business be on? There are many different options, including Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. There is no right answer; however, there is one rule to follow: don’t let this decision overwhelm you. Oftentimes, I see […]

LinkedIn Lady Show Guest Appearance: Streamline Small Business with Social Media

Last Wednesday I had the privilege of being on the LinkedIn Lady radio show. While regular host Carol McManus (@linkedinlady) was away at a conference, a friend and former colleague, Ken Herron (@KenHerron), was the guest host. I couldn’t turn down Ken’s request that I be his special guest on the show. Ken and I talked […]

Five Effective Social Media Strategies for Small Businesses

Many small business owners I’ve come across are either too busy for social media or do not fully understand how to leverage the resourcefulness of Facebook, Twitter, Pinterest, et al.  As a result, the responsibility is passed on to an intern or a specialist (secretary or receptionist). While I understand that it can be difficult […]

Making a powerful, positive impact in 140 characters or less: Why I love Twitter!

I attended Imagine RIT: Innovation and Creativity Festival, a campus-wide event that showcases the innovative and creative spirit of Rochester Institute of Technology students, faculty and staff. More than 30,000 people were in attendance to see the various exhibitions, demonstrations and live performances – at times, there were so many simultaneous displays, it was actually […]