Knowing and Communicating your Brand – Vital to Success

Frequently, when I ask newly minted business small business owners what they do, I’m left wishing I didn’t even ask in the first place. But once I remember I was once a new business owner, I cut them some slack. When I first started my business, Synergetic Business Solutions (SBS), several years ago, I thought we […]

Social Media for Small Business in Start-up Mode

The million dollar question small business owners in start-up mode continuously ask: what social media channel(s) should my business be on? There are many different options, including Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. There is no right answer; however, there is one rule to follow: don’t let this decision overwhelm you. Oftentimes, I see […]

Breaking Down Barriers of Success

I trust you will evaluate the thoughts I share and recognize the value in them. I’ve sat on these thoughts for a very long time, and for the first time, publicly shared some of these thoughts during my ‘Online Advertising And Marketing: A Powerful Tool’ workshop at the National Association of the Deaf (NAD) Conference […]

Five Effective Social Media Strategies for Small Businesses

Many small business owners I’ve come across are either too busy for social media or do not fully understand how to leverage the resourcefulness of Facebook, Twitter, Pinterest, et al.  As a result, the responsibility is passed on to an intern or a specialist (secretary or receptionist). While I understand that it can be difficult […]