The million dollar question small business owners in start-up mode continuously ask: what social media channel(s) should my business be on? There are many different options, including Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. There is no right answer; however, there is one rule to follow: don’t let this decision overwhelm you. Oftentimes, I see […]
Many small business owners I’ve come across are either too busy for social media or do not fully understand how to leverage the resourcefulness of Facebook, Twitter, Pinterest, et al. As a result, the responsibility is passed on to an intern or a specialist (secretary or receptionist). While I understand that it can be difficult […]