LinkedIn Lady Show Guest Appearance: Streamline Small Business with Social Media

Last Wednesday I had the privilege of being on the LinkedIn Lady radio show. While regular host Carol McManus (@linkedinlady) was away at a conference, a friend and former colleague, Ken Herron (@KenHerron), was the guest host. I couldn’t turn down Ken’s request that I be his special guest on the show. Ken and I talked in lengths about how small businesses need to incorporate social media as part of their…

Search Engine Advertising Works

PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can be tailored based on keywords, and  ads can drive immediate action. Another advantage is that…