LinkedIn Lady Show Guest Appearance: Streamline Small Business with Social Media

Last Wednesday I had the privilege of being on the LinkedIn Lady radio show. While regular host Carol McManus (@linkedinlady) was away at a conference, a friend and former colleague, Ken Herron (@KenHerron), was the guest host. I couldn’t turn down Ken’s request that I be his special guest on the show. Ken and I talked […]

Search Engine Advertising Works

PPC advertising on search engines work. If you have an online marketing strategy, there’s a good chance Google AdWords or other search engine advertising initiatives are an important part of it. You’re probably carefully monitoring, and hopefully optimizing, your performance. The advantages with search engine advertising are aplenty as campaigns can be adjusted immediately, ads can […]